About Us.

We are not just a wholesaler; we are your long-term partner for business success.

About Us

The Father of New Gen Eletronic Solutions

Ritz Star has been established for over 10 years, and with our extensive experience, we have become a leader in the electronic and electrical wholesale industry. We have gained widespread recognition in the market through our superior product quality, competitive pricing, and innovative technological solutions.

Our mission is to support the growth of our clients’ businesses by providing innovative and efficient products. We are constantly monitoring market trends, striving to offer cutting-edge product solutions. At Ritz Star, we put our customers at the center of everything we do, and we work closely with global suppliers to ensure that every product we deliver meets our customers' expectations.

Our Leadership

Mr. Cheang Yik Hoong

Cheang Yik Hoong Founder & Director As the visionary founder and Director of Ritz Star Enterprise (M) Sdn. Bhd. since 2015, Cheang Yik Hoong has been the driving force behind the company’s strategic growth and market leadership. With a strong foundation in management and finance from his Business Studies at Disted Stamford College, he successfully combines traditional wholesale expertise with modern digital practices to ensure sustainable progress in a rapidly changing marketplace.

Beyond business excellence, Mr. Cheang is a dedicated community leader, having served as the Director of Communities for the Lions Club of Tanjung Star and Advisory Chairman for the Lung Yen Association Amities. His leadership is characterized by:

  • Digital Innovation: A strong advocate for digitalization, leveraging e-commerce and digital marketing to expand customer outreach and drive revenue.

  • Strategic Growth: A proven record of building and scaling businesses in highly competitive industries through agility and innovation.

  • Social Impact: A commitment to humanitarian causes and community development, bridging the gap between business networks and social responsibility.

Our Vision

To become a leading electronic and electrical wholesaler in the Asia-Pacific region, driving industry development through innovation and excellent service.

Our Mission

By continuously innovating and offering affordable, high-quality products, we help our clients stand out in a highly competitive market.